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the royal mooch

the royal moochthe royal moochthe royal mooch
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About

Our Story

We exist because no one should have to choose between getting help and getting by. Mental health support should be accessible, stigma-free, and available to everyone and we believe fashion can help make that possible. We're here to turn everyday purchases into purposeful action, connecting people through clothing that cares. 


Our vision is to  transform fashion into a force for healing. Where every purchase helps make mental health support accessible to all. We imagine a future where clothing empowers individuals, builds community, and drives real change toward a more compassionate, connected world. 


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